Beth Gray

The Brief:

‘Grandparents’ Day currently has very low public awareness and our brief to you is to create an integrated campaign for Grandparents’ Day 2015, gaining exposure for Interflora and driving brand awareness amongst younger consumers.

We want the campaign to engage with younger consumers, specifically young adults who have disposable income available to spend on a bouquet of flowers for their grandparents.’

So in essence,  the aim of the brief was to ‘Boost awareness of Grandparents’ Day to the younger consumer’. I took the approach that a dark tone of humour would work well for the target audience.